One of the ways I coach is with small groups. My job is to orchestrate the conversation. What I find over and over is that the participants coach one another; insights are contagious and shift the conversation. What I do is summarize, appreciate and put my 2 cents in. And, inevitably, I am coached and get value from the conversation,
In many ways this is far more effective than one on one coaching and, remarkably, it is far less expensive. I will analogize this to Web 2.0, a sort of Coaching 2.0. I provide an overall commitment and a gross structure. You provide the rest.
Why I called this Viral Coaching is another aspect of the same Coaching 2.0 notion. I know that people will talk about this. “Hey, I’m doing something that you would love. You should try this. It’s Awesome Coaching and it’s awesome.”
